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Upfront Preview: Behind the Bust
It seemed like a good idea at the time back in 2005—scrapping the upfront marketplace and instead making national TV time available on an electronic auction platform for advertisers to bid on. At least it did to Julie Roehm, who was then director of marketing communications for the Jeep, Dodge and Chrysler division of DaimlerChrysler, and a handful of other big national marketers.
How to align setup your Direct TV Satellite Dish